When founder Mireille Geijsen saw that her highly educated Kurdish friend, a refugee, was not given the opportunity to participate in our society, she decided that things had to change.

In 2009 she founded i-did: a place where people can participate again through work.

What began as a slow fashion label, with the arrival of Michiel Dekkers in 2012, grew into a company with a clear mission: transforming textile waste into something new. This is how our felt, made from recycled textiles, was born: the foundation for sustainable, socially responsible, and stylish products.

Sustainable, social and transparent

At i-did, we're all about sustainability. We collaborate with companies and organizations that want to transform their textile waste into value. With our own factory and workshop, we control the entire process: from processing textiles to creating new products. This way, we can guarantee that everything is done fairly, locally, and with care for people.

Our working method is clear:

• We collect residual textile flows and process them into new felt.
• We design and produce sustainable products that are both functional and aesthetic.
• We produce locally, with attention to people and the environment.

We believe in open collaboration: our partners know exactly what happens to their textiles and where they end up. This creates a product with a story and a win-win situation.

Whether it concerns acoustic solutions for offices, promotional gifts or recycling workwear, at i-did we demonstrate that sustainable and social entrepreneurship can go hand in hand.