July 2025

The The Hague-based social enterprise i-did, which was declared bankrupt earlier this month, is making a fresh start. "After a period of uncertainty, we can finally share that i-did will continue to exist. We are incredibly grateful for that. We are coming back, stronger and more motivated than ever."

June 2025

What began as limited-edition flags made from discarded Efteling corporate clothing grew into a truly impactful campaign. The launch reached millions of people, generated significant media attention, and the icing on the cake: an interview in Algemeen Dagblad!

June 2025

Taking on the big chains is like swimming against the tide, unless you decide to build your own factory. Michiel on investing in machinery during the coronavirus pandemic and felt made from recycled textiles. The solution to the ever-growing mountain of clothing?

March 2025

TRIBOO and i-did launch EverUse! A circular acoustic desk screen featuring a greengridz construction, recycled textile, and i-did felt. The product combines sound absorption with the reuse of materials.

December 2024

Willem van Spaendonck (Breedweer) is committed to an inclusive labor market in his role as Brother Tuck. He was recently a guest at i-did. Sitting in a felt-lined pod, he spoke with Vlaviana and Michiel Dekkers about the inclusive work environment at i-did.

March 2024

World-renowned fashion designer Ronald van der Kemp creates haute couture from our recycled felt, i-felt, and showcased this in Paris as well as on stars such as Gwen Stefani and Camila Cabello. Change Inc. wrote about it in an article.

April 2023

ImpactCity visits the i-did Factory in The Hague, where discarded textiles are processed into recycled felt. The factory links circular production to work and development opportunities for people distanced from the labor market.

January 2021

Rabobank highlights Dutch companies that manufactured face masks during the coronavirus pandemic. Our employees, who had not worked for a long time or at all, quickly pivoted at the time to the production of washable, non-medical face masks.

November 2019

IKEA and i-did launch TILLVERKA! A collection of felt products made from Dutch IKEA textile remnants. Bags, storage boxes and cushion covers give the textiles a second life and create work for people distant from the labor market!

October 2019

For KLM’s 100th anniversary, i-did created a collection of products from old cabin crew uniforms, including an Amsterdam canal house. Passengers who flew with KLM during the 100th anniversary received this as a gift.

March 2018

''At i-did, social and ecological revaluation go hand in hand.'' MaatschapWij interviews Mireille Geijsen about i-did’s double revaluation: both textile raw materials and 
labor potential are given a second chance! This is how i-did connects circularity with social inclusion.

September 2013

FashionUnited interviews Mireille Geijsen about the transition from a slow fashion label to design and production for other fashion brands, such as Noppies, Sissy Boy, and Gsus. “We want to become the movement that brands collaborate with when it comes to surpluses.”

March 2013

DUIC puts i-did in the spotlight as a Utrecht-based social enterprise that gives textile surpluses a new purpose! 
The combination of circular products and opportunities for people distant from the labor market is central to this.

April 2026

Stylist Fietje goes all out in Lyan and Michel's home. She uses the FELT wallpaper collection from Eijffinger, in collaboration with i-did, to bring their interior styles together and make the space feel warmer and calmer.

March 2026

During MaterialDistrict, Michiel Dekkers shares five lessons on building a successful circular business model. Drawing from i-did’s experience with recycled textiles, he discusses strategy, partnerships, innovation, and scaling. - in English

November 2025

PatsBoemKledder! is a game show for preschoolers about technology, based on the "Museum of Ordinary Things." The children's program team visited i-did to film how a toiletry bag (our Ramzia) is made.

December 2024

Launch of Happy Times Magazine edition #4: Fashion Statement. Maartje Bregman and Tessel Zandstra in conversation with Michiel Dekkers, Jeanet van der Stoel (GS1), Joline Jolink & Marjella from the Clean Clothes Campaign.

November 2024

During ImpactFest, Michiel shared his lessons on sustainable scaling. Investing in our own factory brought necessary challenges, but also growth and an important lesson: don't forget sales. Read the article and listen to the accompanying podcast.

October 2024

As part of Dutch Sustainable Fashion Week, the NPO Radio 1 programme '5 dagen...' focuses on the clothing industry. Ronald van der Kemp and Michiel discuss sustainable fashion and Project Trashure.

September 2024

i-did in the Good Stories podcast from Pioneers Post! Reporter Estelle Uba visited us in The Hague, spoke with the team, and wanted to know everything about how we create value from waste while providing opportunities to people who have not worked for a long time or at all. - in English

July 2024

For the Changemaker Award 2024, for which she was nominated, Mireille spoke with Gerhard te Velde. They discussed i-did, sustainable business, collaborating with KLM, and combining social entrepreneurship with making a profit.

March 2024

i-did was featured on the KRO-NCRV program "Binstebuiten." Sustainable lifestyle expert Marieke Eyskoot was given a tour by Mireille and Michiel of the i-did Factory and our social workshop in The Hague.

March 2022

A co-production of Social Enterprise NL and its two founding partners, ABN AMRO and PwC. In the first episode, our founder Mireille Geijsen talks with Ad van Gils, CEO of PwC.

September 2024

i-did it on Pioneers Post's Good Stories podcast! Reporter Estelle Uba visited us in The Hague, spoke with the team, and wanted to learn all about how we create value from waste and offer opportunities to people who haven't worked for a long time, or never.