i-did regularly features in the media about the social and sustainable impact we make as a social enterprise. For example, we were recently featured in Algemeen Dagblad and were featured on the KRCO-NCRV TV program Binnenstebuiten.
Newspaper, news & articles
General Daily Newspaper
June 2025
What began as limited-edition flags made from discarded Efteling corporate clothing grew into a truly impactful campaign. The launch reached millions of people, generated significant media attention, and the icing on the cake: an interview in Algemeen Dagblad!
Future Up
June 2025
Taking on the big chains is like swimming against the tide, unless you decide to build your own factory. Michiel on investing in machinery during the coronavirus pandemic and felt made from recycled textiles. The solution to the ever-growing mountain of clothing?
Brother Tuck
December 2024
Willem van Spaendonck (Breedweer) is committed to the inclusive labor market as Brother Tuck. He recently visited i-did. In a felt-covered pod, he spoke with Vlaviana and Michiel Dekkers about the inclusive work environment at i-did.
Change Inc.
March 2024
World-famous fashion designer Ronald van der Kemp creates haute couture from our recycled felt, i-felt, and has shown it in Paris and on stars like Gwen Stefani and Camila Cabello. Change Inc. wrote about it in an article.
Podcast, radio & TV
ntr: PatsBoemKledder
November 2025
PatsBoemKledder! is a game show for preschoolers about technology, based on the "Museum of Ordinary Things." The children's program team visited i-did to film how a toiletry bag (our Ramzia) is made.
Happy Times Radio
December 2024
Launch of Happy Times Magazine edition #4: Fashion Statement. Maartje Bregman and Tessel Zandstra in conversation with Michiel Dekkers, Jeanet van der Stoel (GS1), Joline Jolink & Marjella from the Clean Clothes Campaign.
Green growers
November 2024
Michiel shared his lessons learned about sustainable scaling at ImpactFest. Investing in our own factory brought challenges, but also growth and an important lesson: don't forget sales. Read the article and listen to the accompanying podcast.
NPO Radio 1
October 2024
As part of Dutch Sustainable Fashion Week, the NPO Radio 1 program "5 Days..." focuses on the clothing industry. Ronald van der Kemp and Michiel discuss sustainable fashion and Project Trashure.
Pioneers Post
September 2024
i-did it on Pioneers Post's Good Stories podcast! Reporter Estelle Uba visited us in The Hague, spoke with the team, and wanted to learn all about how we create value from waste and offer opportunities to people who haven't worked for a long time, or never.
Changemaker Award
July 2024
Mireille spoke with Gerhard te Velde about the 2024 Changemaker Award, for which she was nominated. They discussed i-did, sustainable entrepreneurship, collaborating with KLM, and combining social entrepreneurship and profit.
Inside Out
March 2024
i-did was featured on the KRO-NCRV program "Binstebuiten." Sustainable lifestyle expert Marieke Eyskoot was given a tour by Mireille and Michiel of the i-did Factory and our social workshop in The Hague.
World Improver BOSS
March 2022
A co-production of Social Enterprise NL and its two founding partners, ABN AMRO and PwC. In the first episode, our founder Mireille Geijsen talks with Ad van Gils, CEO of PwC.
More information?
Interested in an interview? Feel free to contact us! We'd love to tell you about i-did and our commitment to social and sustainable business.
Mireille Geijsen (founder and co-owner) and Michiel Dekkers (co-owner) can also be booked as speakers at events.
