The i-did Factory has officially and festively opened!

A "sky full of stars" of Coldplay resounded through the speakers, followed by thunderous applause. Beaming from ear to ear, Team Factory accepted their medals, shaped like stars. After months of hard work, they were honored at the opening of the i-did Factory last Thursday. Around 300 guests attended the festive opening in The Hague.

The opening remarks were given by Alderman for Social Affairs and Employment Arjen Kapteijns. He praised "the example of people, planet, and profit" for the city of The Hague. Then the owners, Michiel Dekkers & Mireille Geijsen, took over. A lively presentation followed, covering a bumpy road with a pandemic, setting up a still-unknown production chain with its inherent shortcomings, and, above all, searching for new solutions together.

After the official ceremony, it was time for tours of the brand-new Factory. Various groups of interested parties learned all about the machines that together create a completely circular felt production chain. Meanwhile, they toasted and sampled all the snacks made by the i-did participants. We look back on this afternoon with a big smile. Were you there? Thanks for coming!

Want to know more about the i-did Factory?

Were you unable to attend the opening and would you like a tour? Or are you curious about options like converting your own workwear into recycled felt, interior design , or custom-made items? Then please contact our sales team; we'd be happy to assist you.