In Europe, we love coffee. Every day, thousands of coffee sacks travel the world, from plantations to ports, and eventually to the Netherlands. But what actually happens to them afterwards?

A different perspective on waste

Often, their journey ends surprisingly quickly: after one transport, they are discarded as a residual stream. This is a shame, because jute is a strong, natural material. At i-did, we don't see waste, but rather raw material for something new.

By transforming used coffee sacks into jute felt, we give this material a second life as a sustainable material for interior applications.

From coffee sack to jute felt

In the i-did Factory in The Hague, the jute coffee sacks are meticulously dismantled, leaving strong plant fibers. These fibers are processed into a sturdy, biobased felt. The character remains visible in the final result, providing a warm, natural look.

Why jute felt is special

What makes jute felt special is not just its origin, but especially what it adds as a material. The natural fiber structure provides a rich texture and a warm, golden-brown color that immediately brings atmosphere to a space. At the same time, the material is sturdy and dimensionally stable, making it suitable for various applications.

In addition, with jute felt, you make a conscious material choice. It proves that residual streams can not only be functionally repurposed but also have aesthetic value. Precisely this combination of appearance and reuse makes the material interesting for interior designers and architects.

Jute felt in interior projects

Due to the combination of texture, color, and origin, jute felt is very suitable for applications in interiors. The material combines well with other materials such as wood, steel, and concrete, and adds warmth to spaces where experience and atmosphere are important. Jute felt is used on walls, in acoustic solutions, and in decorative elements.

Collaboration with impact

Jute felt is the result of a collaboration between circular designer Sylvia Calvo, Roosmarie Ruigrok from Clean & Unique, Bo Zwarts from BYBO coffee, and with support from the Municipality of Amsterdam. Thanks to this collaboration, a residual stream is transformed into a valuable new material.

Curious about the possibilities?

Would you like to experience how jute felt feels and looks in a space? Contact i-did or request a sample and discover what this material can add to your project.